• Account Based Marketing Manager - Switzerland

    Location CH-Zurich
    Posting date 2 weeks ago(1/7/2019 9:24 AM)
    Job ID
    65783
    Category
    Business Development, Corporate Marketing, Field Marketing
  • Company Description

    At Red Hat, we connect an innovative community of customers, partners, and contributors to deliver an open source stack of trusted, high-performing solutions. We offer cloud, Linux, middleware, storage, and virtualization technologies, together with award-winning global customer support, consulting, and implementation services. Red Hat is a rapidly growing company supporting more than 90% of Fortune 500 companies.

    Job summary

    The Red Hat Marketing team is looking for an Account Based Marketing (ABM) Manager to join us in Zurich, Switzerland. In this role, you’ll join our ABM and Vertical Marketing team for the Europe, Middle East, and Africa (EMEA) region and you will be considered as a key member of our Swiss sales team. You will focus on creating personalized content and delivering targeted initiatives to foster deeper relationships within specific strategic accounts by working in close alignment with sales and marketing teams and directly with the customer. You’ll play a critical role in our lead demand generation efforts by building and implementing inbound and outbound marketing campaigns through multiple marketing channels.

    Primary job responsibilities

    • Understand specific challenges of named accounts, discover the decision-making process and key personas in the organization
    • Work directly with the customer(s) to understand their challenges to develop and execute key initiatives
    • Develop and maintain comprehensive account profiles, target personas, and oversee a database of named contacts to align marketing and sales in defining the target audience required to achieve account goals
    • Work with sales to identify gaps in contact information within strategic accounts; develop data and insight strategy to acquire new or additional information
    • Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes
    • Manage and promote an editorial calendar of innovative content and marketing assets that align with the customer journey, sales buying stages, and support the GTM plan for your ABM accounts
    • Deploy ready-to-execute marketing tactics and provide sales enablement to your accounts using various channels including digital, events, and social media
    • Analyze metrics and reports to define effectiveness of program activities and integrated content consumption
    • Collaborate with the Account Based Marketing Program team to gain consensus for cross-portfolio GTM plans and marketing plays aligned with solution order and sales directives

    Required skills

    • Background in enterprise (B2B) marketing
    • Experience working closely with leadership team and sales executives to develop marketing processes, strategies, and content requirements
    • Understand industry domains and develop value propositions that resonate with key accounts
    • Experience working in the IT industry and clear understanding of emerging technologies
    • Good communicator, pragmatic, and focusing on what's relevant
    • Analytical mindset with the ability to track and report on campaign performance metrics
    • Being customer centric
    • Fluent communication skills in German and English

    The Following Are Considered a Plus

    • Ability to build key relationships with both internal and external audiences
    • Experience presenting to C-level audiences
    • Solid and disciplined project management and process improvement capabilities

    Red Hat is proud to be an equal opportunity workplace and an affirmative action employer. We review applications for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, citizenship, age, veteran status, genetic information, physical or mental disability, medical condition, marital status, or any other basis prohibited by law.


    Red Hat does not seek or accept unsolicited resumes or CVs from recruitment agencies. We are not responsible for, and will not pay, any fees, commissions, or any other payment related to unsolicited resumes or CVs except as required in a written contract between Red Hat and the recruitment agency or party requesting payment of a fee.

     

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