• Account Based Marketing Manager

    Location SG-Singapore
    Posting date 1 month ago(6/18/2018 2:27 AM)
    Job ID
    62592
    Category
    Program Management
  • Company Description

    At Red Hat, we connect an innovative community of customers, partners, and contributors to deliver an open source stack of trusted, high-performing solutions. We offer cloud, Linux, middleware, storage, and virtualization technologies, together with award-winning global customer support, consulting, and implementation services. Red Hat is a rapidly growing company supporting more than 90% of Fortune 500 companies.

    Job summary

    The Red Hat Field Marketing team is looking for a practical Account Based Marketing Manager for the Southeast Asia (ASEAN) to join us in Singapore. In this role, you will foster deep partnerships with strategic account customers that lead to a preference for Red Hat infrastructure, cloud, and middleware solutions. You'll be responsible for planning and carrying out targeted marketing activities at the industry and customer account level, providing insights for decision-maker engagement while maximizing the efficiency of the sales and marketing process. This is an individual contributor role reporting to Red Hat ASEAN Senior Marketing Manager.

    Primary job responsibilities

    • Develop and maintain comprehensive account profiles and target personas; oversee a database of named contacts to align marketing and sales in defining the target audience required to achieve account goals
    • Work with Sales to identify gaps in key personas and contact information within strategic accounts
    • Develop data and insight strategy to add key personas and contacts within these accounts
    • Collaborate with the global Account Based Marketing (ABM) Program team to create and gain consensus for cross portfolio go-to-market (GTM) plans and marketing plays in alignment with strategic product portfolios and sales directives
    • Build, manage, and promote account level ABM plans, including thought leadership content and relevant marketing assets and initiatives that align with the customer journey, sales buying stages, and support the account go-to-market plan
    • Deploy ready-to-implement marketing initiatives and provide sales enablement on an account and industry basis, using various mediums including digital, events, and social media
    • Analyze metrics and reports to determine effectiveness of program activities and account based marketing goals
    • Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes

    Required skills

    • 5+ years of B2B demand generation and field marketing experience with proven ABM specific knowledge and skills
    • Experience in working closely with leadership team and sales executives to develop marketing processes, strategies, and content requirements
    • Experience in the IT industry with clear understanding of emerging technologies
    • Good and effective communication skills with focus on what's relevant
    • Analytical mindset with ability to track and report on campaign performance metrics
    • Knowledge and experience with sales and marketing automation tools like Salesforce.com, Eloqua, Qlik Sense


    Red Hat is proud to be an equal opportunity workplace and an affirmative action employer. We review applications for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, citizenship, age, uniformed services, genetic information, physical or mental disability, medical condition, marital status, or any other basis prohibited by law.


    Red Hat does not seek or accept unsolicited resumes or CVs from recruitment agencies. We are not responsible for, and will not pay, any fees, commissions, or any other payment related to unsolicited resumes or CVs except as required in a written contract between Red Hat and the recruitment agency or party requesting payment of a fee.

     

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